Integrity: Unleash the Power of Small Business

Background

Small businesses are privately owned corporations, partnerships, or sole proprietorships that have fewer employees and/or less annual revenue than a regular-sized business or corporation. Small businesses range from fifteen employees under the Australian Fair Work Act 2009, fifty employees according to the definition used by the European Union, and fewer than five thousand employees, to qualify for many U.S. Small Business Administration programs.

Small businesses in many countries include service or retail operations such as convenience stores, small grocery stores, bakeries or delicatessens, hairdressers or tradespeople, restaurants, guest houses, photographers, very small-scale manufacturing, and Internet-related businesses such as web design and computer programming.

In general, small business owners are primarily focused on surviving rather than growing; therefore, not experiencing the five stages of the corporate life cycle like an entrepreneur would. Over half of small firms lack a business plan, a tool that is considered one of the most important factors for a venture's success.

Although small businesses have close relationships with their existing customers, finding new customers and reaching new markets is a major challenge for small business owners. Small businesses typically find themselves strapped for time to do marketing, as they have to run the day-to-day aspects of the business.

Low sales is one of the major reasons of small business failure. Common marketing techniques for small business include business networking, "Word of mouth" promotion by existing customers, customer referrals, Yellow pages directories, television, radio, and outdoor ads, print ads, and Internet marketing. Another means by which small businesses can advertise is through the use of "Deal of the day" websites such as Groupon and Living Social.

Many small business owners find internet marketing more affordable. Social media has also become an affordable route of marketing for small business. Successful online small business marketers are also adept at utilizing the most relevant keywords in their website content. Many small business owners use Facebook and Twitter as a way to reach out to their loyal customers to give them news about specials of the day or special coupons, generate repeat business and reach out to new potential clients.

In order to solve the marketing problem faces by small business, Integrity.one believes that A Growth as a Service​ platform is a solution to empower small businesses to win.

About Integrity.one

Integrity.one is a business to business platform that matches small businesses and marketing providers (people, process ,technology) and creates powerful incentives to deliver fair and accessible growth on demand. Integrity mission is to build a self-sustaining crypto ecosystem of small businesses, experts, freelancers and technology providers that are incentivized to Grow, Co-Create and Prosper.

Integrity is a Growth as a Service platform based on the Proof of Wisdom, Proof of Results and Proof of Reputation (PoWR2) protocol. The trustless protocols that enables distributed entities (people, process and technology) to join forces and deliver more value together.

Proof of Wisdom

We could not achieve exceptional growth without experts who spent years mastering a niche and perfecting their craft. These are the masters who know what works, how to make it work and why it works.

Proof of Reputation

To execute those processes correctly, we need people with the right attitude/aptitudes to deliver the best results. They're the ones we can count on to build and manage what the experts recommend and for their process to deliver growth.

Once a freelancer or agency is proven to have reputation and deliver consistent work, we also issue them a work token. We're developing a potential staking mechanism to allow them to leverage the work token they earn as they build their credentials on the platform.

Proof of Results

Those people need the right tools to execute those processes efficiently. Software is meant to deliver efficiency. There are thousands of marketing tools and pieces of code, but only a fraction delivers the results needed to fuel consistent growth. Thousands of hours spent implementing different technology across thousands of funnels enable growth hackers and marketers to follow the science, and pinpoint the right pieces of software and code to deliver the most value.

It possible to connect all the proper marketing and advertising technologies to the platform via their Application Programming Interface or API. The sum of these components allow the programmers to fetch exactly what people need to execute and deliver growth with one of our expert processes.

Integrity.one Token Sale

In order to fund the development of the platform and the growth of the ecosystem, Integrity.one have designed a series of successive token release events/token sales tied to the roadmap, the progress and the evolution of the platform. The first token sale will allow backers and members of the community to pre-order growth to fund the development of the platform.

As the platform delivers business growth, the demand for the token will increase and apply upward pressure on the price. Once the price reaches a certain predetermined threshold, the next token sale will release the next wave of token. The increase in supply helps to reduce price pressure and avoid excessive speculation.

The funds allow the team to further improve the platform, invest in growth and increase the necessary reach and distribution as the ecosystem grows. The cycle repeats whenever the price reaches one of the predetermined thresholds and every cycle contributes to expand the circular economy, for the mutual benefit of all the participant in the ecosystem.

For more information, you can visit the following links:

WEBSITE: https://integrity.one/
WHITEPAPER: https://integrity.one/wp-content/uploads/2018/08/White-Paper-Draft-Integrity-%E2%80%93-Unleash-the-Power-of-Small-Business-1.pdf
BOUNTY THREAD: https://bitcointalk.org/index.php?topic=4968680.0
TWITTER: https://twitter.com/IntegrityOne_ai
FACEBOOK: https://web.facebook.com/groups/integrityone/
TELEGRAM: https://t.me/joinchat/Hu4rn03kjBlryJVnsLTNaQ

Author: Binar Bumi
Bitcointalk Username: binar234
Bitcointalk Profile Link: https://bitcointalk.org/index.php?action=profile;u=2053245
ETH Address: 0x573E9730fe386661F91D9189A0330ce577df0175